Client 
Koperasi Holiao
CONCEPT & DESIGN, PHOTOGRAPHY STYLING & ART DIRECTION
Calvin Tan
PHOTOGRAPHY
Lau Chong Jin
Special thanks to Shine Visual Lab & ABR
人人有得捞 Now Everyone Can Lo
人人有得捞 pronounces as 'Yan Yan Yau Dak Lo' in Cantonese, it means 'Everyone Can Lo' in literal. Yee Sang or 鱼生, or Prosperity Toss, also known as Lo Sang (捞生) is a salad that traditionally prepared with strips of raw fish, mixed with shredded vegetables and a variety of sauces and condiments, among other ingredients. During the Malaysian Chinese New Year, diners will toss the ingredients into the air with more auspicious wishes. It is how the dish's name formed. 

The task was to design a packaging for the dish – Yee Sang. The graphic elements were inspired mainly by the CNY, the auspicious wishes, and the ingredients.


Table dressing for
‘Now Everyone Can Lo’ product launch material
Art Direction & Styling – Calvin Tan  |  Special thanks to Shirlyn Kwok & Abby Cho


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