ART DIRECTION & GRAPHIC DESIGN
Calvin Tan 
SPECIAL THANKS
Sanna Schiffler
Fridays for Future (FFF) 
To support the youth-led climate movement Fridays for Future, this project rethinks traditional protest marketing by introducing a highly sustainable, two-part promotional print system. 
The design pairs a permanent, informative base booklet with an interchangeable mini event flyer, radically reducing printing waste and long-term production costs while maintaining a striking visual identity.
The design system leans into the raw energy of a youth movement. The layout is structured and highly legible, yet punctuated by a playful, hand-crafted aesthetic. Utilizing a bold, single-color green palette, dynamic angled text frames, halftones, and organic badge shapes, the typography feels urgent and activist-driven without sacrificing editorial clarity.
A hyper-localized, miniature flyer is clipped directly to the front page of the main booklet. This tiny element carries only the volatile event details—the precise date, time, and venue of the upcoming strike. When a new protest is scheduled, FFF local chapters only need to update and reprint the micro-flyer, saving massive amounts of ink, paper, and money due to its small footprint.
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