CLIENT
Club Man Shop
ART DIRECTION, PACKAGING & DESIGN
Calvin Tan
Club Man Shop
This is a fictional rebranding of Club Man Shop. Club Man Shop (CMS) specialises in measuring Men's suits, overcoats, shirts and pants. The project aims to break the image of an ordinary customs tailoring shop. Therefore, the design approach for this project is to make CMS become a unique, classic, yet modern kind of custom tailoring shop and stand out confidently from the tailoring industry.
The reason for using navy and red-orange colours as the primary and secondary colours is that they will be more outstanding in the tailoring industry than the overwhelming black and white colours that the tailors will often use.
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